for immediate release

CX × Mercer Labs

starting this halloween, CX takes over the late nights at MERCER LABS

i have a secret to share with you

an immersive masquerade ball built around the signs of the zodiac

featuring nine-time GRAMMY® winner DJ Pee .Wee (Anderson .Paak)

& along with DJs every night, and over a dozen performers creating a living embodiment of the zodiac.

come embodied as your sign……leave with a secret.

for immediate release

CX, the collective of artists, musicians, creators & producers behind You Are So Lucky and the creative & performances within Tell No One, today announces i have a secret to share with you: an immersive masquerade ball that takes over the late nights at Mercer Labs in Lower Manhattan, beginning Halloween weekend. Guests are invited to come embodied as their zodiac sign for a night of live performance, music & intrigue, with an exclusive headline set from DJ Pee .Wee, the DJ persona of nine-time GRAMMY® Award-winning artist Anderson .Paak, along with an ongoing series of headline performances still under wraps.

Starting Friday, October 30, the 36,000-square-foot Museum of Art and Technology becomes a nocturnal labyrinth: three floors and twelve interconnected rooms of sight, sound & performance, each one a chapter built around a sign of the zodiac — embodied by live performers within the projections.

Expect: late-night dance floors, cocktails & installations… and in every room, a secret waiting to be told… a confession, an anointing, a release, an ascension.

Throughout the night, CX performers move through the museum and its digital environments as a form of “Performative Architecture” — a practice that dissolves the line between performer, guest & artwork. Follow a performer out of a projection and into another room. Stumble onto a hidden interaction. Find yourself at the center of a moment you didn’t see coming. Throughout the series the guests themselves become the stars of the show, sharing secrets, finding hidden rooms, and ensuring every night is a “this-will-only-happen-once” experience.

The invitation is simple: come embodied as your sign. Celestial couture, high-fashion masks, dark astrology… or something entirely your own. A lookbook for each of the twelve signs, plus a thirteenth, oblivion, is available at ihaveasecrettosharewithyou.com.

The series opened in September with a run of members-only preview nights for the CX community. Halloween weekend marks its public premiere.

We believe nightlife can be art. Everyone carries a story to tell… secrets to reveal… the things we only ever say to strangers at 3 a.m. So we built a world where you’re invited to set yourself free. We offer a drink and a dance, but our hope is you walk away with a memory you’ll carry for the rest of your life.
— William Etundi Jr., founder of CX

Friday, October 30

the series premiere night

10:00 PM – 3:30 AM

The premiere night opens the labyrinth with an astrology masquerade of fashion, photography, performance & intrigue. Guests wander the twelve rooms before finding their way to the Grand Ballroom for a late-night dance floor anchored by a mystery headline performance — followed by a deep-techno set built for Mercer Labs’ immersive sound space.

Opening-night availability is extremely limited.

Saturday, October 31

a night with DJ Pee .Wee (aka Anderson .Paak)

10:00 PM – 3:30 AM

On Halloween night, DJ Pee .Wee (aka Anderson .Paak) takes over the Grand Ballroom for an exclusive headline set… a late-night journey through funk, disco & hip-hop with the feel of an intimate house party, set inside a much larger world.

Between songs, slip back into the labyrinth to find the characters, installations & stories waiting in the rooms beyond the dance floor. Then return to dance.

Anderson .Paak in a cap, sunglasses and a suit, smiling and flashing a peace sign at the bar.A woman wrapped in clouds of white tulle and a tulle headpiece in a loft above the city lights.A tattooed aerialist in white lace lingerie and stockings mid-split in the air above an audience.A dense, dancing crowd with arms raised; a woman in the foreground looks back at the camera.A woman in black lace under a wide-brimmed hat hung with chain fringe and topped with a crow.A showgirl in a plumed headdress and tulle leans over a laughing couple on a banquette.A DJ in headphones and an illustrated shirt at the mixer, with dancers reaching up all around him.A figure in a sparkling full-body suit and matching balaclava, hands behind the head.Dancers mid-move, hair flying, with a starburst of light behind them.Two friends posing, one in a beanie and scarf, the other in a fluffy moth headpiece and white lace corset.A packed crowd with phones raised around a trumpet player in a striped rugby shirt.A man in a mirror-ball hat and silver shirt beside a woman in a fringed cowboy hat on an ornate sofa.A performer suspended upside down in rope bindings beneath hanging flowers.A smiling man in a black feathered cape with his arm around a woman in a lace bat mask.

A takeover at Mercer Labs

Mercer Labs sits at 21 Dey Street, steps from the Oculus in Downtown Manhattan, where art and technology meet across a series of immersive environments. For CX — a collective that has built its reputation on taking over unexpected spaces and treating nightlife itself as a creative medium — it is the next canvas.

CX created the event series You Are So Lucky, an event that Vogue Magazine called “New York’s Most Mysterious Underground Halloween Party” and produced the creative & performances within Tell No One, what The Untitled Magazine called “One of the most ambitious and visually arresting nightlife experiences New York has seen in years.”

With i have a secret to share with you, the collective turns Mercer Labs into a world built around the signs of the zodiac… one designed to be explored, danced through & felt firsthand.

event details

event
i have a secret to share with you
where
Mercer Labs, 21 Dey Street, New York, NY 10007
weekend one — premiere
Friday, October 30, 2026 · 10:00 PM – 3:30 AM
Astrology Masquerade + mystery headline performance
halloween night
Saturday, October 31, 2026 · 10:00 PM – 3:30 AM
Headline DJ set: DJ Pee .Wee (Anderson .Paak) — funk / disco / hip-hop
run of show
Select Fridays & Saturdays, October 30 – December 19, 2026
More dates to be announced.
dress
Come embodied as your sign. Celestial, high-fashion & dark astrology-inspired looks encouraged. Lookbooks for every sign at ihaveasecrettosharewithyou.com.
age
21+ with valid ID.

About CX

We believe nightlife can be art.

CX is a collective of artists, musicians, creators & producers who come together to take over forgotten spaces and turn them into wonderlands of sight & sound — storytelling that wraps around you. Its productions are an invitation to step out of the role of spectator and become part of the work.

CX created You Are So Lucky and produced the creative & performances within Tell No One, alongside productions presented in cities around the world. CX is also a private, invitation-only network of edge-seekers & the intellectually promiscuous, gathering in its spaces across New York City.

This autumn, CX partners with Mercer Labs to present i have a secret to share with you, an immersive masquerade ball built around the signs of the zodiac, live performance, music & the unexpected.

For more information about CX, visit hello.cx, or follow CX on Instagram @thepeopleofcx.

About Mercer Labs

Mercer Labs is a cultural institution that pushes the boundaries between art and technology. Through immersive exhibitions, interactive experiences, and forward-thinking collaborations, Mercer Labs serves as a center for the convergence of art, culture, and technology. As a collaborative platform, Mercer Labs fosters partnerships with artists, musicians, filmmakers, designers, and creatives creating an ecosystem where diverse forms of creative expression thrive. For more information, visit www.mercerlabs.com. Follow us on social at www.instagram.com/mercer.labs.

# # #

press photography

the photographs.

full-resolution originals for editorial coverage of i have a secret to share with you and CX. please credit as noted.

all photos ZIP · 110 MB
Anderson .Paak in a cap and sunglasses, smiling and throwing a peace sign beside a performer in a leopard-print gown.

Anderson .Paak at a CX art party on the Brooklyn waterfront, April 2026.

Photo Credit: ALIZAYUH

5152 × 7728 · 4.7 MB
A DJ in headphones and an illustrated shirt at the mixer, with dancers reaching up all around him.

Behind the decks, Halloween 2025.

Photo Credit: ALIZAYUH

7728 × 5152 · 4.3 MB
Two performers in gilded masks, feathered headdresses and metallic capes dancing on a checkerboard floor.

Masked CX performers on the dance floor, Halloween 2025.

Photo Credit: ALIZAYUH

7728 × 5152 · 7.3 MB
A woman in black lace under a wide-brimmed hat hung with chain fringe and topped with a crow.

A veil of chain fringe, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 6.8 MB
A packed crowd with phones raised around a trumpet player in a striped rugby shirt.

The dance floor at the CX art party with DJ Pee .Wee, Brooklyn, April 2026.

Photo Credit: ALIZAYUH

7728 × 5152 · 4.1 MB
A smiling man in a black feathered cape with his arm around a woman in a lace bat mask.

Feathers and a bat mask at the bar, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 3.0 MB
A tattooed aerialist in white lace lingerie and stockings mid-split in the air above an audience.

An aerialist above the crowd at a CX night, June 2026.

Photo Credit: ALIZAYUH

5152 × 7728 · 5.0 MB
A woman wrapped in clouds of white tulle and a tulle headpiece in a loft above the city lights.

A figure in white tulle at the CX art party, Brooklyn, April 2026.

Photo Credit: ALIZAYUH

7728 × 5152 · 4.8 MB
Anderson .Paak in a cap, sunglasses and a suit, smiling and flashing a peace sign at the bar.

Anderson .Paak at the CX art party, Brooklyn, April 2026.

Photo Credit: ALIZAYUH

5152 × 7728 · 2.9 MB
A dense, dancing crowd with arms raised; a woman in the foreground looks back at the camera.

The crowd at the CX art party, Brooklyn, April 2026.

Photo Credit: ALIZAYUH

7728 × 5152 · 6.4 MB
A man in a mirror-ball hat and silver shirt beside a woman in a fringed cowboy hat on an ornate sofa.

Disco cowboys in the lounge, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 7.7 MB
A performer suspended upside down in rope bindings beneath hanging flowers.

A rope-suspension performance at a CX night, March 2026.

Photo Credit: ALIZAYUH

5152 × 7728 · 5.8 MB
A woman dancing with her eyes closed and hands behind her head, surrounded by a smiling crowd.

On the dance floor at a CX night, September 2025.

Photo Credit: ALIZAYUH

7728 × 5152 · 3.0 MB
A showgirl in a plumed headdress and tulle leans over a laughing couple on a banquette.

A feathered showgirl drops in on guests, September 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 5.6 MB
A figure in a sparkling full-body suit and matching balaclava, hands behind the head.

A masked figure in head-to-toe glitter, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 4.6 MB
A woman in a striped dress dancing and smiling among a crowd with hands in the air.

Dancing at a CX night, September 2026.

Photo Credit: ALIZAYUH

2048 × 1365 · 227 KB
Two friends posing, one in a beanie and scarf, the other in a fluffy moth headpiece and white lace corset.

A moth headpiece and a lace corset, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 6.9 MB
Two women dancing, one in a feathered jacket and headpiece, the other with a mask pushed up on her head.

Masks and feathers on the dance floor, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 5.0 MB
Dancers mid-move, hair flying, with a starburst of light behind them.

Late on the dance floor at a CX night, September 2026.

Photo Credit: ALIZAYUH

2048 × 1365 · 312 KB
A man in a long fur coat, bandana and sunglasses pouting beside a friend in a dark jacket.

Fur, shades and a pout, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 3.3 MB
A woman in a metallic dress and floral crown stands in a dark room of hanging dried flowers as guests look on.

Inside one of the installation rooms, Halloween 2025.

Photo Credit: ALIZAYUH

7728 × 5152 · 4.4 MB
A DJ in a leather harness with his back to the camera as a woman beside him looks over her shoulder.

At the decks, Halloween 2025.

Photo Credit: ALIZAYUH

7728 × 5152 · 4.2 MB
A man in a fur hat, round glasses and a long patterned scarf holding an embroidered handbag.

A guest at a CX night, March 2026.

Photo Credit: ALIZAYUH

5152 × 7728 · 4.7 MB
A woman in a lace eye mask and sheer black dress dancing with her eyes closed.

A lace mask on the dance floor, Halloween 2025.

Photo Credit: ALIZAYUH

5152 × 7728 · 4.5 MB

key art

the thirteen signs.

the key art for the series: one image for each sign of the zodiac, plus the thirteenth, oblivion. square, 2048 × 2048.

all thirteen are in the press kit

oblivion — key art

oblivion

oblivion is the sign for all those who don’t believe in signs. come as you are.

2048 × 2048 · 558 KB

logos

the CX mark.

handwritten — not as style, as intent. white on ink is the default. full guidelines live at brand.hello.cx.

all logos ZIP · 448 KB
CX signature — white

signature — white

primary mark. transparent png for dark backgrounds.

4000 × 1036 · 69 KB
CX signature — black

signature — black

transparent png for light backgrounds.

4000 × 1036 · 75 KB
CX signature — vector, white

signature — vector, white

svg for print and large-format use.

SVG · 74 KB
CX signature — vector, black

signature — vector, black

svg for print and large-format use.

SVG · 74 KB
CX signature, thin — white

signature, thin — white

the fine-line variant, for large, cinematic negative space.

2022 × 603 · 95 KB
CX signature, thin — black

signature, thin — black

the fine-line variant for light backgrounds.

2022 × 603 · 90 KB
CX square — white on black

square — white on black

1500 × 1500 tile. safe anywhere; carries its own field. social avatars.

1500 × 1500 · 21 KB
CX square — black on white

square — black on white

1500 × 1500 tile with its own white field.

1500 × 1500 · 28 KB
  • give the mark air. no text or objects closer than the height of the c.
  • white on ink is always right. on photos, place it over a calm, dark area.
  • never add shadows, glows or outlines. never stretch, skew or rotate it.
  • the word is always written CX, in capitals.